The power of the mobile channel is something that every business needs to appreciate. If you think about it, it’s a marketer’s dream. When was the last time you left home without your mobile phone? As long as the golden rules of marketing are observed – relevance, convenience, timeliness, then the possibilities are almost endless.
An effective mobile marketing strategy focuses on target audience identification, adaptation to mobile usage trends, and the integration of various marketing channels.
#1. VIP preview campaigns
This is a great added-value service you can offer to a select group of customers by alerting them to new stock arrivals, exclusive viewings or personalised offers and if you encourage your VIPs to forward the SMS to a friend in order to expand your customer base.
#2. Launching a new product
Send customers the latest information about your new product, including their nearest point of sale. Give your customers the opportunity to reply in order to receive bonus packs or free samples.
#3. Sale campaign promotions
Tell your customer database about your latest sales promotions in advance via SMS. You can send a simple text message to inform customers of upcoming sales, a new store opening in their area, limited offers etc straight to your customers, regardless of where they are.
#4. Virtual coupons
How about sending a virtual coupon to some of your customers which they can then present to receive a discount, special offer or free entry? If you give customers the option to reply to the SMS with the details of a friend or family member who might also be interest in receiving a coupon, you can build brand awareness and increase your customer base. You can set up your message to be received at a specific time, such as lunch times, bank holidays, Mother’s Day etc.
#5. Making your campaigns viral
Encourage recipients to pass your SMS onto others. This increases the credibility of the message. Incentivise them by offering entry into a competition or specified discount as a reward. This can be particularly effective when promoting an event or show.
#6. Steal the march on your competitors
Say you’re a retailer and you’ve just managed to obtain the latest products at a rock bottom price. However you only have a limited window to sell the items before your competitors obtain the same stock. Placing a newspaper advert or direct mailing your customers would have long a lead time. SMS provides a great channel to communicate the news instantly.
#7. Give your email newsletter an extra push
Do you send an email newsletter to your customers every month? Increase your opening rates by sending an SMS featuring the highlights or headers of your latest edition. You could even include a link in the SMS body to the online version of your newsletter if most of your recipients are likely to have internet capability via their phones.
#8. Updates to customer details
Do you have a missing field in your customer database or need additional demographics? Rather than employ a costly telemarketing company or have to send out a costly questionnaire, why not simply use an SMS campaign asking the recipient to reply with the required details in order to be entered into a prize draw, or some other incentive. You can easily track all customer replies
#9. Test marketing
Test marketing can be an expensive exercise through traditional channels. Using SMS is cost effective channel which is quick and easy to set-up.
#10. Pre-orders
Planning to launch a new product soon? Contacting your customers via SMS and giving them a chance to pre-order for a discount or an exclusive bundle of products, will allow you to gauge the likely demand for your product before you launch.
Have you used SMS in an innovative marketing campaign recently? Please let us know your thoughts in the comments section below.
Why mobile marketing?
In today’s digital landscape, mobile marketing has become an essential component of any successful marketing strategy. With the majority of the global population using mobile devices, businesses can no longer afford to ignore the importance of mobile marketing. Mobile phones are now an integral part of our daily lives, and they offer a direct line of communication to consumers.
Definition of Mobile Marketing
Mobile marketing is a multi-channel approach that uses various tactics such as SMS marketing, mobile advertising, location-based marketing, and mobile apps to reach and engage with mobile users. It’s a highly personalised form of marketing that allows businesses to target specific audiences and deliver relevant content and offers. Whether it’s through a text message marketing campaign or a location-based promotion, mobile marketing tools enable businesses to connect with consumers in a more meaningful way.
Importance of Mobile Marketing in Today’s Digital Landscape
Mobile marketing is crucial in today’s digital landscape because it allows businesses to reach and engage with customers in real-time, regardless of their location. With the majority of mobile users accessing the internet through their mobile devices, businesses can no longer afford to ignore the importance of mobile marketing. A well-executed mobile marketing strategy can help businesses increase brand awareness, drive website traffic, and generate leads and sales. By tapping into the potential of mobile marketing, businesses can stay ahead of the competition and build stronger relationships with their customers.
Highly Personalised Marketing
Mobile marketing allows businesses to deliver highly personalised content and offers to their target audience. By using location data and other mobile-specific data, businesses can create targeted marketing campaigns that are more likely to resonate with their audience. This level of personalisation can help businesses build stronger relationships with their customers and increase customer loyalty. With the right mobile marketing strategies, businesses can ensure that their marketing efforts are not only effective but also relevant to their audience’s needs and preferences.
