Marketing Calendar
2024
Connecting with your target audience isn’t always easy. If you or your marketing team struggle to think of conversation starters, use our calendar of national, international, weird and wonderful dates to give you an excuse to talk to customers. Supercharge your email marketing strategy and social media this year with our free digital marketing calendar.
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January
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New Year, New you
Make “posting more on social media” one of your new year’s resolutions. We’re here to help you plan your marketing strategy for 2024!
The first day of the new year is a great day to start afresh.
Whether from a funny video on social media or a joke from a friend, encourage laughter on this day.
February
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LGBTQ+ History Month
A month-long celebration of lesbian, gay, bisexual trans and non-binary history, this event is for everyone, regardless of who you are and where you work.
This day honours those who are fighting and those who have lost their lives to cancer.
This iconic hazelnut spread was launched in 1964 but its roots go back to the early 1800s.
If there’s ever a day to eat nothing but pizza, which started out as a simple flatbread covered in sauce and cheese, it’s today!
Love, flowers, chocolate, dates. Need we say more?
Brighten someone’s day with an unexpected small gesture.
A day dedicated to these giants of the ocean.
It’s one of the oldest professions known to man! Celebrate the people who work the bar today.
March
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Women’s History Month
This event celebrates the contributions of women in history and empowering people to make a difference today.
Give your employees some well-deserved recognition today!
Appreciate wildlife, whether it’s the tiny creatures in your garden or the majestic beasts of the savanna and jungle.
Created by UNESCO, this day celebrates books, encouraging young people to discover the fun of reading.
Celebrate the achievements of women and show the ladies in your life how much you value them.
Recognise the role maths plays in all sorts of fields, concepts and ideas.
A day dedicated to educating the world about the importance of sleep and how to help those with sleep problems.
Recycling will help improve the health of our planet and this day reminds us of that.
Promote happiness and encourage others to find joy in the little moments.
Honour poets, the writing and reciting of poetry and more on this day.
Be prepared to be overloaded with cuteness as today prompts dog lovers to share media of their beloved furry friends.
Also known as the Festival of Colours, this Hindu festival celebrates the eternal and divine love of the gods Radha and Krishna.
Appreciate the art that is the theatre, the talented artists behind it and the impact it has on society.
A Christian holiday that commemorates the crucifixion of Jesus and his death at the Calvary.
This Christian holiday celebrates the resurrection of Jesus Christ, three days after he was crucified.
A day set aside to honor transgender individuals and to increase awareness about the discrimination they encounter globally.
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April
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Autism Awareness Month
April raises awareness for autism, giving people a chance to learn more about this lifelong condition, celebrate autistic role models and promote acceptance.
Earth Month
Take the time to celebrate our beloved planet and take steps to protect and nurture it.
An annual custom consisting of practical jokes and hoaxes that has been celebrated for several centuries.
The second day of Easter which marks the second day of the Octave of Easter in Western Christianity.
Autism affects around 1 out of every 150 children globally. This day helps boost awareness of autism and reduce the stigma surrounding it.
On the anniversary of the founding day of the World Health Organisation (WHO), we focus on the health issues that impact people all over the world.
This international day celebrates and encourages diversity, fighting against bullying and discrimination.
A reminder of the happiness and companionship that pets bring to our lives. What better way to honor this than by providing a permanent home for a dog in need?
A day to celebrate the fine arts and encourage creativity worldwide.
A day that draws attention to the protection and conservation of the Earth.
Created by UNESCO, this day celebrates books, encouraging young people to discover the fun of reading.
The anniversary of the wish that inspired the founding of Make a Wish International, a charity that grants wishes for children with critical illnesses.
The world’s largest celebration of jazz, we come together to appreciate this art, its roots and its impact.
June
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Pride Month
Dedicated to the celebration and commemoration of LGBTQ+ pride, this event is observed every June to honour the 1969 Stonewall riots.
Alzheimer’s and Brain Awareness Month
This global healthcare event is observed every June to raise awareness of Alzheimer’s and other brain diseases.
Men’s Health Month
This event encourages and empowers men and boys to take control of their health by making healthier lifestyle choices.
An opportunity for students, teachers and the curious to learn more about these ancient creatures who roamed the Earth before we did.
This day promotes the bicycle as a sustainable, affordable, and environmentally friendly mode of transportation.
A United Nations day that encourages global awareness and action to protect our environment.
First proposed in 1992, this day celebrates our world’s oceans, the key role they play, and how we can protect them.
invites gin enthusiasts worldwide to enjoy and explore the diverse flavors of gin through various events and tastings.
The King’s Birthday public holiday.
A day to celebrate yoga, the physical, mental and spiritual practice which originates from ancient India.
Tap into your imagination as you celebrate the mythical fairy by reading a tale, watching a show and more.
A day that raises awareness about the opportunities and risks presented by asteroids.
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September
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Suicide Prevention Month
In September, organisations and communities worldwide get together to spread awareness of how to help prevent suicide.
Childhood Cancer Awareness Month
Raise awareness and show support for the young people and families who have been impacted by childhood cancer.
Discover the versatility and benefits of this tropical fruit which we have used for sustenance for 2,000+ years.
Give your HR and talent acquisition teams the recognition they deserve on this day.
A day that empowers people to get involved in charity events that are happening around the world.
Celebrate the beard and all that it has been, become, and will be in future.
R U OK? Day is a national day of action focused on reminding everyone to ask the question “Are you OK?” emphasising the importance of mental well-being and the power of communication.
A day declared by the UN as 24 hours of non-violence and ceasefire.
The King’s Birthday public holiday in Western Australia.
A day that commemorates tourism, one of the world’s most important economic sectors.
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October
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Breast Cancer Awareness Month
Every October, people worldwide show their support for those affected by breast cancer. Marketing campaigns play a crucial role in raising awareness during Breast Cancer Awareness Month by aligning strategies with key dates and events to drive engagement and support.
Coffee is more than a drink, it’s a subculture, a language and lifestyle for some people! And today celebrates this iconic beverage.
This day aims to raise awareness about the benefits of vegetarianism and promote a plant-based lifestyle.
Celebrate the world’s animals, show appreciation for them and learn more about the threats we pose to them.
A day devoted to the appreciation of teachers and the role they play in society.
A public holiday celebrating the achievements of workers and the labour movement.
The King’s Birthday public holiday in Queensland.
World Mental Health Day is to raise awareness of mental health issues around the world and to mobilize efforts in support of mental health.
Celebrated twice a year, this day encourages astronomy enthusiasts and professionals to share their love and knowledge of outer space with the general public.
In addition to celebrating the glorious cuisines of the world, this day also raises awareness for those who do not have that privilege.
A day to honour this slow-moving creature and promote their safety and preservation.
Twirl it, slurp it, scoop it up – pasta is one of the most popular and versatile dishes.
Originating as a Gaelic festival, Halloween is now associated with all things spooky!
The Hindu festival of lights celebrates the spiritual victory of good over evil. It’s India’s biggest and most important holiday of the year.
November
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Movember
An annual event that involves the growing of moustaches in November, Movember raises awareness of men’s health issues.
A global celebration of veganism and its positive impact on the planet, animals, and human health.
Melbourne Cup race day, “the race that stops a nation”. This is a public holiday in Victoria.
A day that honours the project manager and the key role they play in businesses.
A day to promote the importance of being kind to each other, yourself and the world as kindness can bridge the gap between nations.
On every third Thursday of November, we celebrate the value of philosophy and its impact on culture.
An American holiday that kicks off the holiday season and encourages people to give thanks for the harvest and spend time with loved ones.
One of the biggest commerce events of the year, it sees retailers launch highly promoted sales at hugely discounted prices.
December
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Universal Human Rights Month
This event reminds us of the day in 1948 when the United Nations put forth 30 articles that defined the basic human rights that should be respected and protected universally.
Unite to show support for those living with and affected by HIV, and remember those who lost their lives to AIDS.
The next biggest shopping holiday after Black Friday, this day encourages consumers to shop online.
The first text message was sent on this day in 1992 and it read ‘Merry Christmas’.
This day commemorates the Universal Declaration of Human Rights that was established in 1948.
On this day in 1903. man took to the skies for the first time! And this set the stage for many other technological and scientific advancements.
A day that marks the important contribution migrants play and raises awareness for safe migration.
A holiday that commemorates the birth of Jesus Christ, the central figure of Christianity.
A day traditionally dedicated to presenting servants, tradespeople and the poor with gifts, it’s now associated with shopping and sales.
The last day of the year, it’s time to toast to the past and celebrate the arrival of a brand new year!
Download the Marketing Calendar
Unlock your marketing potential with our comprehensive Marketing Plan Calendar! This essential tool helps you streamline your marketing strategy and coordinate your marketing campaigns throughout the year. Whether you need a digital marketing calendar for online initiatives or a focused marketing campaign schedule, our calendar has you covered. Download now to ensure your marketing efforts are organized, timely, and impactful!
