SMS Marketing Real Estate

Selling and leasing properties, you’re always on the go. From scheduling inspections to handling negotiations and sharing relevant property listings, this is your bread-and-butter zone of genius.

Let’s automate your mobile messaging so you can focus on what you do best, creating a brilliant customer experience and securing those glowing 5-star reviews.

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Innovating your mobile comms so you can stand out from the masses

Business-driven messaging made simple, here’s how Esendex can help

New Listings

Sell and lease your latest properties, quick smart.

Scored a new property listing? Don’t wait in the tech queue. Send out an SMS update with a unique Mobile Landing Page. Include the property address in the SMS updates to personalise the messages. Landing pages can be personalised to the receiver and can use your agencies branding. This can hold key information, photos and video walkthroughs to all your contacts and potential buyers – and create demand instantly. This also acts as a non-invasive opportunity for following up on cold leads, enticing them to check out what’s on offer.

Every minute wasted risks active buyers and prospective tenants getting distracted and looking elsewhere.

Appointment Reminders

Manage open houses and showings with minimum effort.

Appointment mishaps can turn hot leads lukewarm, creating “maybe next time” procrastination. Maximise interest and minimise ‘no shows’ with automated appointment-related SMS updates for real estate clients, while ensuring contract tracing and managing headcounts.

Quick Updates

Keep your landlords, buyers and tenants in the know.

In the competitive real estate market, timely updates are crucial for effective communication and engagement. Staying abreast of the latest real estate legislation, helps your landlords skip the guesswork via quick SMS updates, and it’s also a great way to quickly notify interested parties of upcoming appointments that have been cancelled, rescheduled and/or virtual viewings.

Staff Communication

No more phone tag and missed emails. 
Saving you the hassle of playing phone tag or getting lost in the inbox, use mobile messaging to keep your staff and contractors in the loop. From coordinating the installing/removing of for-sale signs to collecting keys and scheduling inspections, Esendex’s SMS solutions facilitate smooth, time-saving workflows – painlessly.

FAQs

Empower happy customers with proactive solutions.

One of the easiest ways to elevate your customer experience is by answering questions and addressing pain points before they’re even asked. Esendex’s automation can help you create a seamless journey, with or without staff power, utilising versatile platforms such as WhatsApp and chatbots to turn queries into sales. 

Document Delivery

Get rid of your mounting file pile.

Minimising your paperwork, Esendex can assist you with integrating automated SMS and mobile messaging for the signing of documents and reminding buyers of outstanding requirements. Eliminating any potential confusion or miscommunication, keeping your customers informed can boost satisfaction, loyalty and the bottom line.

Marketing & Communications

Boost your presence and demand attention with effective real estate marketing.

From stamp duty discounts to new promotions, be the first to announce exciting updates by sending out bulk real estate SMS marketing campaigns to relevant parties. You can also instantly notify customers of any operational changes, share helpful resources, request feedback, and/or level up your after-sales support.

Automated Text Messaging in Real Estate Business

Automated text messaging is a game-changer for real estate agents looking to streamline their communication with clients. By automating routine tasks such as sending reminders, updates, and follow-ups, agents can free up more time to focus on high-value activities like closing deals and building relationships. Automated text messaging can also help agents stay organized and ensure that no lead or client falls through the cracks.

With automated text messaging, real estate agents can:

• Send automated reminders for open houses, showings, and appointments
• Automatically send updates on new listings, price drops, and market trends
• Set up automated follow-up campaigns to nurture leads and stay top of mind
• Use triggers and workflows to automate complex communication sequences

Benefits of Real Estate SMS Marketing

Real estate SMS marketing offers a wide range of benefits for agents and brokers looking to connect with clients and drive sales. Some of the key benefits include:

• Increased open rates: SMS messages have a 98% open rate.
• Improved response rates: SMS messages have a 45% response rate.
• Enhanced customer engagement: SMS marketing allows agents to build stronger relationships with clients and stay top of mind.
• Increased conversions: SMS marketing can drive more leads, showings, and sales for real estate agents.
• Cost-effective: SMS marketing is a low-cost way to reach clients and promote listings.

Developing a Lead Nurturing Strategy for Real Estate Agents

Developing a lead nurturing strategy is crucial for real estate agents looking to convert leads into clients. Here are some tips for developing a lead nurturing strategy:

• Identify your target audience: Understand who your ideal client is and what their needs and interests are.
• Create a lead magnet: Offer something of value, such as a free guide or webinar, to attract leads and encourage them to opt-in to your SMS list.
• Develop a lead nurturing sequence: Create a series of automated SMS messages that educate and engage leads, and encourage them to take action.
• Use segmentation and personalisation: Segment your leads based on their interests and needs, and personalize your messages to each group.
• Track and measure results: Use analytics to track the effectiveness of your lead nurturing strategy and make adjustments as needed.

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Automated Text Messaging in Real Estate Business

With guaranteed higher open rates, automated messaging and bulk SMS campaigns can help your real estate agency transform more leads into customers.

Enhancing SMS marketing efforts is crucial for achieving better results in your property management and real estate campaigns.

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Save Time & Money with Esendex

Automating your manual processes, rescuing you from the ‘boring’ to-dos

No day is ever the same in real estate. Selling, leasing, negotiating, marketing, coordinating…you wear all the hats, thriving in your zone of genius. Freeing up your time and energy to focus on what you do best, the Esendex team can help you iron out the everyday pains, amplifying your productivity.  

Through our intelligent mobile-led solutions, we’ve empowered over 45,000 clients worldwide to achieve their KPIs. A team of problem solvers and ideators, let us know how we can help you transform leads into customers, enquiries into sales.

Streamline your communications

Giving real estate professionals the competitive advantage, we pair your mobile-led communication solutions with top-notch customer service. Optimising your communications for real results, you can keep us accountable via your personalised and detailed analytic reports.

Simple & hassle-free integration

Digitalising and automating your communications in the real estate industry can feel like a daunting exercise – we get it! With over 20 years’ experience, our tech-savvy team can help you effortlessly kick-start your digital transformation, ensuring smooth integration with your existing CRM.

Fast & reliable network performance

Partnering with Australia’s major mobile networks, you don’t have to worry about third-party lagging or unreliability when sending text messages. Not a minute is wasted – literally. Esendex will process 90% of your messages in 5 seconds and 95% within 20 or less.

Future-proof your business

Whether you’re just dipping your toe or have been in the game for a while, we’ll meet you where you’re at. Equipped with the latest in automated, omnichannel communications, you can leave the complex “tech” to us while you celebrate the results.

Local support on standby

Let’s be real, classical music doesn’t justify long call wait times. If you’re in a pickle, our Melbourne-based team will be ready and waiting during local business hours. We practice what we preach – your complete satisfaction is key to our long-term success.