WhatsApp for Business API
Connect with your audience where they already are. Engage, interact and convert customers via the world’s most popular messaging app.
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How can the WhatsApp for Business API be used?
With 2 billion active users, WhatsApp is the world’s most popular mobile messaging app after SMS. It’s popular because it’s free, allows group chats, is very secure, and allows you to share rich media. The average user opens WhatsApp more than 20 times a day, making it the perfect channel for driving better engagement with your customers.
The WhatsApp for Business API is designed for conversations between your brand and individual customers. It’s intended for customer care conversations, marketing, and what we call transactional messages – alerts, updates, notifications, reminders. You or the customer can start a conversation, which can be handled by a live agent, or you can automate Whatsapp messages and conversations via a chatbot.
What are the benefits of using WhatsApp messages for Business?
Reasons why your business should include WhatsApp messaging as part of your communication strategy
2 billion global users
Utilise the global power of WhatsApp by expanding your business communication to reach an international customer base.
Engage in the way the customer wants
Offering WhatsApp as part of a multichannel strategy will give the customer the choice to engage in the way they want.
Communicate at scale with your customers
Maximise the ROI of your marketing campaigns by engaging with your customer database at scale using rich media.
Richer interaction
Customers will be able to view images and video in addition to text, allowing you to deliver a personalised experience.
Interact in real-time
Customers can interact with your business in fast, chat-style environments via our WhatsApp business API.
Chat security
Sensitive information can be exchanged safely and securely, and branded business profiles create trust with customers.
iOS and Android support
Communicate with any handset with a WhatsApp account, across both Android and iOS.
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Discover the full power of our mobile messaging platform.
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How can businesses use WhatsApp API?
Discover more ways you’ll be able to connect with customers in a simple, secure, and reliable way.
Chat/ Customer support
Live chat environments are great for real-time customer service interactions, but it’s not always convenient for a customer to login to an account or go to a website, where such an interaction can take place. Customers can access WhatsApp Business API with none of the usual live chat pre-requisites, allowing customers to have real-time live interactions without the hassle of logging into a website or app. The API can be integrated with your existing CRM for an easier, faster, and centralised communications approach for your business.
Example applications include:
- Payment processing
- Order queries
- Contract/policy updates
- FAQs
Rich notifications
An informed customer is a happy customer, and that’s where WhatsApp for Business can help. You’ll be able send media-rich notifications which grab the customer’s attention in a more effective way, using an application the average user already spends an average 195 minutes on per week (Source).
Example applications include:
- Order confirmations
- Delivery updates
- Appointment reminders (with links to re-scheduling tools)
- Event invitations
- Payment reminders
- Service interruptions (E.g. utilities)
Alerts
Making sure that your message has arrived, and more importantly been read, is often critical to any project. The delivery and read notifications within WhatsApp make it easy for senders to be reassured that their message has been engaged with.
Example applications include:
- Travel updates with links to rescheduling tools
- Facility closures (E.g. schools, and healthcare facilities)
- IT outage alerts
- Security breaches
- Account updates (E.g. banking, council-tax statements)
Marketing
The rich content delivered via WhatsApp engages your customers, encouraging them to act immediately through promotional messages delivered directly to their fingertips.
Example applications include:
- Flash sales
- New product launches
- Upsells (upsell marketing following an initial sale)
- Digital coupon delivery
- Drive to website
See Esendex in action
Discover the full power of our mobile messaging platform.
Request a demo from our expert solutions team now.
What are the features of WhatsApp for Business?
Tools to help you have richer communications with customers, in an environment that customers are already comfortable using.
Image, video support
Choose from one or two-way messaging – to many or few – and get sending in minutes.
Branded business profiles
Provide address, description, email, and website, in an environment including your corporate identity.
2-way chat interactions
Provide customer service interactions in an environment your customer is already familiar with.
Read receipts
Make sure that your message has reached the customer quickly and easily.
Cross OS support
Send messages to any recipient who has WhatsApp installed on their device.
Customer conversations with WhatsApp and Messaging Studio
Deliver exceptional customer conversations using the Chat feature in Messaging Studio.
Host successful Whatsapp chat sessions off the back of your approved outbound messages, where your customers can experience a richer interaction with your business.
Chat combines two-way messaging with rich content such as video and media files in a branded and secure messaging environment.
The rich template builder within messaging studio allows you to create unique message templates to engage your customers via outbound messages.
Leveraging WhatsApp Business for Automated Messaging and Communication
WhatsApp automation is becoming increasingly essential for businesses looking to enhance their communication strategies. Local businesses can connect with customers by utilizing the WhatsApp Business App. WhatsApp Business Platform can be used to set up automated messages via WhatsApp API, to efficiently respond to customer inquiries and manage interactions. This is particularly beneficial for addressing FAQs, allowing businesses to communicate effectively with their audience. As businesses communicate with customers through a WhatsApp message, they can streamline their processes and improve customer satisfaction, making automation a vital tool in today’s competitive landscape.
Discover more WhatsApp content
Blog post
10 examples of messages you should send via WhatsApp Business Platform
Do you send your customers notifications on WhatsApp Business Platform and need some inspiration? Here are 10 great examples of messages you should send!
eBook
Get up close and personal with WhatsApp Business Platform
In a noisy and chaotic world of email, texts, posts, and tweets, communicating with your customers in a way that’s fast, effective and makes a real impact has never been more important…
Case Study
Rhenus Home Delivery
Discover how Rhenus combined WhatsApp and chatbot functionality to transform customer service and reduce manual customer enquiry management by 68% in just 4 weeks.