Ecommerce SMS Marketing: Solutions for Businesses
Customer communications that drive online sales and brand loyalty
Deliver an unbeatable service with SMS solutions that send personalised messages directly to customers’ mobile phones, covering everything from automated checkout reminders and new stock notifications, to the latest promotions and time-sensitive deals. Esendex supports channels including SMS, email and WhatsApp to increase engagement and reach.
Trusted by leading ecommerce businesses to deliver powerful SMS communications
Esendex helps ecommerce businesses beat fierce online competition and deliver on high customer expectations with quick and timely mobile communications.
Personalised for maximum impact, show customers you value them to foster loyalty and drive repeat business. With an open rate nearing 100% and wide or targeted reach, you can capture people’s attention in seconds.
Grab customer attention
Build loyalty and demand attention with personalised SMS marketing messages that reach customers directly.
Collect instant feedback
Exceed customer expectations with SMS surveys that offer direct feedback on everything from your website to delivery.
Aftercare and returns
Empower customers to manage returns or queries with quick self-serve options and follow up post purchase.
Increase sales and engagement with SMS marketing campaigns
A personalised and ultra relevant SMS strategy can significantly enhance customer engagement and drive sales. By segmenting your audiences and aligning text messaging with your broader marketing efforts, you can generate repeat sales and foster loyalty with your key customers.
Impress subscribers with automated birthday messages, stock notifications, exclusive deals and VIP programmes that feed your bottom line. With Esendex, it’s easy to personalise messages and target specific groups of customers for hyper-relevance.
Our platform also enables two-way conversation with SMS Chat and WhatsApp, so you can respond quickly to customer queries and collect feedback to use as reviews.
Impactful marketing and reduced overheads
Text message marketing allows you to send personalised offers and create urgency to drive purchases – all with minimal input from your team.
Cut your marketing spend with promotional texts which are almost guaranteed to be read, from welcoming someone to a loyalty scheme to Black Friday sale codes.
With its almost universal reach, SMS is one of the most powerful marketing tools you can use to gain serious competitive advantage.
Improve engagement by offering choice
Drive action by meeting customers on their preferred channels.
Esendex supports SMS, WhatsApp or email so you can offer customers choice and convenience to provide a seamless customer experience.
Let’s start sending, together.
Discover the full power of our mobile messaging platform for your ecommerce business.
Get set up in minutes with our intuitive SMS marketing platform
Esendex integrates seamlessly with your existing software without any need for IT support. You can minimise disruption and start messaging almost instantly to upgrade your customer experience and increase sales.
Get started with our online platform or integrate with our SMS API.
Keep customer data safe
Collecting customer data is critical for online businesses to operate and grow – but there’s also security and compliance to consider. We are ISO27001 and comply with data protection laws including ACMA.
Keeping Up With SMS Rules and Regulations
SMS marketing rules matter for online stores in Australia. The Spam Act 2003 and Privacy Act 1988 set the rules. Stores must get customer permission before sending texts.
Growing Your Subscriber List
Expanding your subscriber list is a cornerstone of successful SMS marketing for ecommerce businesses. Here are some effective strategies to grow your list:
- Opt-in at Checkout: Add a checkbox or field during the checkout process, allowing customers to opt-in to receive text messages.
- Incentives: Offer discounts or exclusive deals to customers who opt-in to receive SMS.
- Promote on Social Media: Use your social media channels and email marketing campaigns to highlight the benefits of your SMS marketing program and encourage sign-ups.
- Communicate Benefits: Clearly explain the advantages of opting in, such as receiving exclusive offers and early access to new products.
Crafting Effective SMS Content
Creating compelling SMS content is essential for the success of your SMS marketing campaigns. Here are some tips to help you craft effective messages:
Calls-to-Action: Include clear calls-to-action to prompt customers to take the desired action, such as visiting your website or making a purchase.
Keep it Short: SMS messages have a character limit, so ensure your message is concise and to the point.
Clear Language: Avoid jargon or technical terms that might confuse your customers. Use simple, straightforward language.
Attention-Grabbing Headlines: Use headlines that capture your customers’ attention and encourage them to read further.
Personalization: Leverage customer data to personalize your SMS campaigns, making them more relevant and engaging.
Transactional SMS Messages
Transactional SMS messages are all about sending the right message at the right time. They’re triggered by specific actions or events such as purchases, providing peace of mind and clear communication to customers. Here are some examples of transactional messages:
- Order Confirmations: Send a confirmation message when a customer places an order, including details like order number and total amount.
- Shipping Updates: Notify customers when their order ships, providing tracking numbers and estimated delivery dates.
- Payment Confirmations: Confirm payments with messages that include payment amount and method.
- Return and Refund Updates: Inform customers about the status of their returns or refunds, including instructions and refund amounts.
Customer success stories
Bulk SMS Streamlining Customers’ Journey to Health
What does great customer service look like?
Customer service expectations are at an all-time high. Today’s consumers are looking for quick responses to their queries and efficient resolution from helpful customer service reps.
Ready to use text message templates for businesses
All of our templates contain a powerful call-to-action, avoid the use of common SMS spam words – and are optimised for delivery.
SMS vs RCS: Which one should your business choose?
In this guide we explore what RCS is, how it differs from SMS, and the benefits of each for businesses.
Let’s start sending, together.
Discover the full power of our mobile messaging platform for your ecommerce business.